March 31, 2020
How to Make the Most of an Expo

How to Make the Most of an Expo

Thousands of people attend trade shows and expos. Consumers love going to exhibitions to see the latest products while businesses can use the occasion to develop new leads, network with people in the same industry, and get their brand noticed. However, the sheer number of attendees, limited floor area, and stiff competition means that you have to fight tooth and nail to get seen.

If you want to make the most of popular lifestyle expo Melbourne, consider the following tips:

Do Your Research

You can learn a lot in expos and trade shows, so think about what you want to take away from the event. Organizers often invite industry leaders or keynote speakers to discuss the latest trends or to talk shop. While attending these sessions will arm you with the knowledge to use in business, it can also provide you with the chance to connect with the right people as well.

Research on who will be speaking and check the list of attendees. You can then select a session where the people you’d like to connect with are present. It can give you an opening to talk with them and build a connection. But if your company is still new, a conference where a lot of people will be attending can provide you with new names for your mailing list.

Step into the Spotlight

An expo is not the time to keep to yourself. You want to put yourself out there, so take advantage of any mixers and attend it. It’s an effective way to meet new people while strengthening relationships with those you’ve already met. Don’t forget that you’re there to network and learn. So, go out of your comfort zone and talk to people. Introduce yourself and your brand to those who are not familiar with your capabilities. You never know, you might land yourself a referral or two there.

Make Your Booth Memorable

Vendors know that booths can make or break their trade show or expo experience. With so many businesses crammed into a small space, you have to make sure you’ll be noticed. Make the most out of your booth. Design a space that showcases the best of your products or services while also chatting with prospective customers. A few chairs or a little couch can go a long way into catching people’s interest.

Ready Your Business Cards

Make sure you have enough business cards before you head off to fashion expo Melbourne. A business card is an effective way to leave a reminder behind with a person you’ve clicked with. What’s more, they’re inexpensive and easy to make.

For those who prefer to go with the digital route, there are several online business card applications that you can download. These apps ensure that you’re able to secure essential contact details immediately. However, these will only work if the other party is using the same app. LinkedIn’s Cardmunch app is also a good one to use. It can capture the business card image and saves the info in your contact list. You can download it from the Apple Store.

Attending the lifestyle expo Melbourne is always a fun and enlightening experience. Your business can benefit so much from it. But make sure you prepare for it by researching invited guests, securing enough business cards, and socializing with fellow entrepreneurs.

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